Allocated and Reserved AS blocks
And they probably know so much about your target audience because they are your target audience. Medidata turned to Gyro for help creating an emotional connection with data managers, scientists and physicians. GAGE Talk about scoring digital points early: DSX, a new internal tool and database of all major digital offerings will help account teams plan smarter. Retrieved 31 October Cindy Brewer, cbrewer leoevents.
Points were then used to enter sweepstakes to win featured concert tickets. Marty Glovin, marty mardenkane. A record number of retail displays and retailer buy-in helped push sales up by double digits. DSX, a new internal tool and database of all major digital offerings will help account teams plan smarter. Mark Lenss, mark marketinglab. Most agencies today offer measurement capabilities, but few are as intrinsic to the way the agency does business as this one.
Everything centers on the Data-Driven Experience Planning model, a strategic blueprint the agency uses to provides predictive and performance intel for targeting, prospects, context and sentiment.
Once in activation mode, clients can tap into their own customized DMP Data Management Platform to course correct in-market and in real-time. With expertise that spans mobile, retail, influencer, pop-up, design, build, execution and field operations, and now with its recent acquisition of content production company Jerry Rig, and all its commercial and editorial capes, not to mention its state of the art production facilities , this Boulder, CO-based shop is playing to win.
For a recent Jennie-O turkey program, Match masterfully captured a live tasting experience and leveraged it into content later used for social media, digital, print and TV. The program generated a healthy 37 percent boost in sales.
The agency enabled global revenue management firm Service Source to rebrand from a buttoned-up service company to a friendly SaaS-type organization. One recent case in point: Jeff Plowman—formerly of Havas Worldwide and McCann Erickson—recently came on board as vice president of client services. Robert Hyams, rhyams mcmillan. Branded and sponsored content campaigns engage audiences, drive brand awareness, brand engagement and product sales. The YouTube influencer work is head and shoulders above what many other agencies offer—Santa Monica-based Mediakix builds custom sponsorships, recruits influencers, activates across the web and brings it all home with real-time reporting and analytics.
Staff accomplishments are celebrated with sponsored experiences from their personal bucket lists. Over 2, users visited the microsite daily. Erin Zakin, ezakin madewithmerit. Specializes in product design, UX, experience design, brand strategy, product design and business design, and offers clients broad reach and deep resources thanks to parent company GlobalLogic and its 30 locations across 12 countries.
One case in point, among many success stories: A reimagined online experience for San Francisco Ballet increased revenue Alicia Bergin, alicia method. A team of digital and marketing professionals works out of offices in Seattle, Austin, Singapore and London to serve B2B and technology marketers. Their focus on social, digital and content marketing is described as customer-centric, data-driven, massively scalable and relentlessly analytical.
The site helps thousands of businesses connect with local chambers and market partners around the globe. Carrie Mcllveen, carriem metia. Market-leading start-ups, enterprises and VCs are the core customer base for this Boston-based strategic communications firm, which allows many team members to work remotely. Workplace software provider Know Your Company turned to Metis to reach more prospects via a website optimized for conversions, an improved social media presence and an e-book.
The results were impressive: Software trial sign-ups were up 57 percent, quality leads were up 14 percent and a 34 percent increase in sales over a 90 day period were realized. Perks at Metis include parental leave, reduced hours on Fridays in the summer, charitable matching contributions and work anniversary massages. Melissa Cohen, melissa metiscomm. A deep bench of creatives craft stories from brand positioning, brand truth and audience insights.
The work is executed across digital platforms: Clients swear by the entertainment, information and emotion-based content. Because it gets viewed—and shared. How will you create this content? What form will it take? Should you partner with a platform?
How will it roll out? YouTube versus Facebook versus your own site? Mistress specializes in understanding the strengths of each platform and partner, and in creating content that maximizes opportunities across video, mobile, apps, social and more.
Bryan Duffy, bduffy mktg. This agency is percent business-to-business focused, with concentrations on market segmentation, branding, competitive research, content strategy and analytics. MLT recently increased sales enablement services and moved to a new Atlanta office location where account work is focused on an agile process to give clients direct interaction with key team members. The agency launched a new website for NAVIX Consultants with deeper content marketing offerings including whitepapers, blogs and videos and full integration with marketing automation and CRM systems via Hubspot.
Billy Mitchell, bmitchell mltcreative. The mantra here is impactful brand activation experiences. It offers a robust nationwide network of 35, brand ambassadors. Some of those ambassadors staffed a Sprint experience at Six Flags engaging visitors with digital scratch offs that revealed free Flash Passes and Sprint-branded giveaways. And… they kept that party going all day long. Organic growth and new clients doubled revenue year over year allowing investments in experienced new hires and expanded office space.
The agency also on-boarded a new creative director and director of client services. One of the only experiential partners that has it all in-house—strategy, design, fabrication, execution and measurement. Also for Amex, it invented Air Tennis, a multi-sensory, 4D haptic game and the latest iteration in a long line of cutting edge technology experiences the agency has rolled out for the brand.
One of the only agencies on this list that can scale XXXL ideas. Also brought into the Mosaic fold metal fabrication house JBR, whose fabrication work an be seen on the new Budweiser Stage.
The level of creative is outstanding and unfettered. And the level of passion among the staff is almost not to be believed. Has been producing innovative work for client Pepsi for years, including one of the first campaigns to use a live event—a Hyped for Halftime concert featuring Blake Shelton—as content for use across traditional media. A call for consumers to bring Pepsi concerts to their hometowns localized the experience and, wait for it, created yet more content for distribution on and offline.
Our favorite of the Project: Worldwide family of agencies, Motive combines its formidable in-house creative talents and strategic offerings with the additional capabilities of its 13 sister agencies when needed. Cardinal Health needed to develop a new way to generate more qualified leads and help customers find the right solutions. Each office in the Chicago HQ is named after a favorite local brewery. Bari Scheinbach, bscheinbach moveo. Fast, efficient content is created by a full-service Unit 3C production studio.
Quick-turn creative chops include videos, social platform activations and traditional and non-traditional digital storytelling.
For Delta, Moxie created one of the longest Facebook Live events in history: The DecisionIQ insights offering uses analytics and full-time data scientists to collect and compile insights. This B2B shop is focused on producing measurable marketing outcomes based on three pillars—considered purchase marketing, global marketing management and performance-based accountability. Client McKesson wanted to create awareness for a new suite of enterprise healthcare technology solutions.
Pro bono efforts include support of the summertime Live at the Lakefront free concert series on Lake Michigan. Christopher Vitrano, cvitrano n-s. If you want to reach the college crowd, consider this veteran agency. Did we mention the post and beam barn with real reindeer inside? The experience created a merry 18 percent boost in foot traffic over the prior year. For the millennial audience, Newbridge shifted gears and created the Razer Stealth computer tour, an immersive VR and gaming experience that racked up nearly , demos in NL now offers design and fabrication services and, fun fact, the agency owns its own food truck.
TJ Nolan, tj newbridgemg. You name the technology and this agency has a handle on how to use it—and use it right. A talented team of creatives, designers, 3D animators and developers VR, AR, projection mapping, motion tracking, gesture control, hologram, facial recognition and emerging tech for events trade shows, festivals, concerts and more.
Also worth a look: Randy Gress, randy nextnowagency. AI-based tools are leveraged at this Austin shop to gain customer insights, optimize performance media and create dynamic B2B content throughout the entire marketing funnel.
The agency is piloting a new demand gen predictive insights service in conjunction with 6Sense and testing an internally developed tool to customize lead conversion content. A multichannel campaign targeting quick service restaurant owners exceeded engagement with market qualified leads by 15 percent.
John Ellett, jellett nfusion. The industry juggernaut manages more than 13, sports and entertainment events each year across the globe. Decorated with numerous creative awards for striking work. Encouraged 1, people to donate eight inches of hair to create wigs for people with cancer as one brand in a multi-CPG program for Walmart. Opus creates events around the globe, from Dubai to Bermuda to Silicon Valley.
For the third straight year, the agency remains one of the 5, fastest-growing private companies in the U. Kristin Waters, kwaters opusteam. The beloved interaction agency uses data science, strategy, engineering and creativity to inform and influence one another.
Ours just happen to point both ways. And even for year-old brand Quaker, which the agency reimagined as a digital experience with Alexa herself as an anchor tenant. Michelle Tang, mtang organic. Notable happenings this year: Now handles all experiential marketing activations for the GMC brand; Launched a new mobile activation for the Roche Tissue Diagnostics division to connect with customers; And added trade show and convention offerings.
Staged upscale environs to serve more than 1, meals per weekend at the races. Has a niche specialty in sports marketing and activation and a client specialty in auto. This team is religiously passionate about one team, and one team only: This agency specializes in brand activation, integrated marketing and shopper marketing as evidenced by its launch of a new brand, Evivo, a baby probiotic, for Evolve Bio Systems. Also immersed in a rebrand for Chicken of the Sea and has added new media partners, gaming development partners and social media listening tools.
National Salmon Day promotion, this agency is on the move. Amie Stanley, astanley pivotpointmarketing. Started 25 years ago as a small art studio, this Beachwood, OH-based shop has evolved into a full-service marketing agency specializing in B2B niches like building products, industrial manufacturing and food product manufacturing.
Point to Point specializes in crafting brand stories and implementing martech solutions to convert prospects into loyal customers.
Three distinct direct mail campaigns featuring free gifts created to engage Ferguson loyalty club members generated an impressive 54 percent redemption rate from builders, designers and remodelers. The Loctite Hybrid campaign dared to pull off a dramatic product demonstration, showcasing that three grams of their latest adhesive and one hour of cure time is strong enough to pull multiple freight train cars totaling tons.
Mark Goren, mgoren pointtopoint. Also a standout this year, The Donald J. Michele Wiltshire, Michele pop2life. Yes, they do ad campaigns. Krystle Loyland, krystle preacher. Some marketers see social media as the Holy Grail, the answer to all their problems, a magic wand that will cure all that ails them and physically force new customers to buy their products.
Other marketers see it as a fad, a nuisance, a medium to only engage with grudgingly. At Project Bionic, the team believes that precision in day-to-day social media management for craft brands is the key to it all. Creating the best possible daily and making sure the community is a blossoming, vibrant one. Specializes in CPG programs for some of the biggest names in the business.
One momentous ask—and limited budget—set the stage for a national sampling tour to introduce the frozen snack, Doritos Loaded. Propac also contributes to the greater good by partnering with clients to lend services to organizations like United Way, St. The mighty, massive global network spans 18 countries, with 2, employees representing over 20 nationalities. For Guinness, an in-store VR tasting experience brought the brand to life virtually.
From the beaches of Santa Monica comes the agency the defies to be defined and operates based on a simple north star—that customers no longer follower linear pathways and only by creating seamless, contextual and meaningful engagement will brands succeed. For Bud Light, RED has repositioned the brand online to stop talking about friendship and start acting like a friend.
For evergreen client Disney, RED provides strategy, creative and technology that makes the happiest place on earth also the happiest place in digital. For Audi, the agency is using ethnographic research to create strategic future digital marketing recommendations around the customer experience of an Audi buyer in You like that unmistakably fresh and un-mattress-brand-like Casper branding you see all over the subway?
How about that nifty fold-out box your latest pair of Allbirds came in? Adept in the art of building brands for startups, and then bringing that brand to life across multiple platforms, this agency also offers industrial design expertise for those napkin sketch-stage brands that might need product design services, too.
Solutions offered here include strategic planning, account based marketing and content marketing, as well as automation support and analytics. A campaign created for Elsevier Nurses Trust to support the ClinicalKey platform gained engagement from 40 percent of prospects.
The prognosis was great: Steve Reeves, steve redhouseusa. A new talent management app streamlines the fieldwork from the more than 1, BAs the agency hires personally, pays well and manages directly. RedPeg boasts a growing and uniquely well-rounded specialization in esports, with solid work for teams Team Solomid and Panda Global , game publishers Square Enix, Ubisoft, Activision Blizzard and brands interesting in cracking into the space Geico.
New president John Piester comes from Ignition—and brings all that tasty Coca-Cola experience with him. Matt Sincaglia, msincaglia redpeg. This brand strategy, design and innovation agency thrives on problem solving and has a portfolio to prove it. One case study in point: Never afraid of a challenge, that Redscout! Specialties include digital advertising, content marketing, direct mail, interactive design, SEO and public relations.
A multichannel campaign for Church Mutual Insurance Company Foundation exceeded goals by almost percent. Interests are diverse at Responsory a Johnson Direct company —the staff includes the lead singer of a punk band, a yoga instructor, a Viking and a Civil War history buff.
An indie shop grounded in the sports and lifestyle landscapes, this team brought together Winnebago and RV enthusiast and World Series Champion manager Joe Maddon for the Meet the Maddons campaign. Took a 7,square-foot semi on the road for Spin Master for 25 stops in 13 weeks. This year, the agency expanded the internal production team, shooting six brand spots, launched a global events consultancy and opened a London office. Stop by on Mondays for a free breakfast. Larry Mann, lmann revolutionworld.
Formerly known as Fluent, this recently rebranded shop has a lot to be excited about right now. Capabilities span campus engagement, consumer insights, digital and social media strategies and experiential activations. Oh, and all new employees get their own customized bobble head. Darren Ross, darrenr riddleandbloom. This boutique agency is run by a husband and wife team who unleash sweepstakes and promotions for the restaurant chain industry and other multi-unit retailers.
Some , cards were distributed earning a 15 percent participation rate. Leslie Allison-Seei, leslie robustpromotions. The firm specializes in brand identities, campaigns, social strategy and content creation, commercials, websites, apps, books and environments. This is the one. The digital transformation agency that, in many ways, helped invent this category. Look no further than the work for Dove and Mercedes for a true portrait of where this digital game is going.
Located near the San Francisco waterfront, School of Thought welcomes about a dozen new clients in , including Airbnb, mortgage lender Blend, cloud storage provider Druva, Montage Health and tech incubator PlugNPlay. Video storytelling is a specialty: Sounds like a good investment. Tom Geary, tom schoolofthought.
Powers the social media and digital marketing efforts for brands big and small, regional and national. Launched in with the simple mission to help the brands connect with human customers more humanly. Social media management includes daily content planning, conversation monitoring and community engagement.
With an impressive list of corporate environments and museum installations on its resume, Second Story today is uniquely qualified to bring the best ideas from the worlds of permanent installations to the needs of marketers looking for a way to immerse customers and attendees deep into their stories and culture. This firm was doing interactive and touch-based tech long before most marketers were, and remains on the cutting-edge today being part of the SapientRazorfish group only elevates the offering.
Rob Mammone, rmammone secondstory. Thoughtful, modern design is a clear priority here, where designers and architects work closely with strategists to create spaces and experiences that are as beautiful as they are impactful. A relatively young shop in experiential, SET has a deep bench in retail and environmental installations which lends a sense of permanence to its pop-ups and other temporary activations.
Verizon recently engaged the agency to reimagine its shopping experience for next-gen customers. Offices in Portland, New York City and Los Angeles, and an acquisition of event agency Flourish in London is giving SET the footprint it needs to bring more of its innovative spaces and experiences to the masses. Kurt Kujovich, hello setcreative. A business-to-business pure play for 30 years and a charter member of the Worldwide B2B Partners Network, this agency racked up several big new client wins in , including Choice Hotels, Bemis and ArgoFresh.
A new microsite created for the Society of Actuaries is seeing a 47 percent rise in page views and a 30 percent boost in site time. To get them started in the right mindset, every new Slacker gets a copy of P. For Intuit, designed an online QuickBooks Intervention campaign.
For Cisco, executed a week business training curriculum. The Austin agency gets credit for playing less where social is today and more on pushing clients to play where social is going tomorrow. Content and social media posts come together in most of the work, a perfect yin and yang between amplification and engagement. Absolutely one of our CM agencies to keep an eye on for … and beyond. Fluent in hashtags, filters and memes. When Premio Foods wanted to promote its product content across social channels, Socialfly design a program that served the videos up to consumers that had already liked and viewed Buzzfeed Food and Tasty videos.
When skincare brand Skyn Iceland wanted to build awareness, the agency responded with a campaign that crossed all social platforms, engaged and interacted with their customers and fan base, grew their email list and supported retailers. Social media services include strategy development, community building, community management, campaigns and promotions and social media advertising.
Web consulting features web design, SEO services, programming and social media training. Creative services round it all out with email marketing, photography, retouching, graphic design and videography. Who knew there were social chops this hot in Birmingham, AL? And they probably know so much about your target audience because they are your target audience. Refreshing to see a social partner looking outside the typical big league social channels where so much chatter and interaction happens.
Anna Weissinger, anna sociallyin. Luxury wine and spirits brands take note: Also has developed a nice portfolio of banking, CPG and media clients to round out their offerings. A new Insights department focuses on unearthing consumer data, cultural trends and hidden truths. Its Release The Kraken sampling program offered consumers a taste of the brand through a PRO Award-winning gamification experience that pitted bar goers against an arcade arm wrestler.
Beefed up its creative department this year by three new hires, and recently moved from its old Tribeca digs into new Tribeca digs that are practically glowing with natural light.
Jeff Boedges, jeff sohoexp. The big league global agency is hitting its high score right now, with some of the biggest clients, biggest experiences and most awards around.
A three-day event for Google was turned into a Burning Man-style experience with speakers, sessions, 85 code labs, 18 product teams and musical performances from Charli XCX. An experience for headphone maker Monster at CES included a custom Bentley tricked out with a Monster sound system, creating big noise with electronics retailers. Kristy Elisano, kelisano wearesparks. Born in as a joint venture between The Dallas Morning News and Slingshot, this combination has bred an agency that, in many ways, operates more like a custom publishing company, creating content for brands on a daily basis.
Works across many industries, especially retail, auto, medical, hospitality, travel and technology. Remains one of only a handful of YouTube-certified agencies in the country, and undergoes rigorous training each year to renew that certification. The shop also expanded its roster of technology partners to include Engagio, Uberflip and AutoPilot. IT solutions provider Datalink asked Spear to develop a multichannel target account campaign reach decision makers at key accounts, generating an astonishing 13 percent response rate.
Teambuilding events at Spear include a day at a local winery, painting classes and bowling nights. Offers up a full suite of design services including brand strategy and identity, package design, copywriting, environment design, web design, UX, UI and app design and animation. Serves as long-time branding partner for the CMA Music Festival, doing everything from identity systems to the website. Dedicated to demand gen for tech companies, this agency delivered over 80 campaigns for customers in , resulting in percent growth year over year.
Starshot recently ramped up its focus on lead analytics and visualization capabilities for clients. Another effort for HP Inc. Facebook, Freshbooks, HP Inc. Revenue jumped in , with a 24 percent increase year over year and a whopping percent rise per client. In possibly a B2B agency first, a chatbot named Alan hosts the company website and engages visitors a plain vanilla version of the site is there too for less chatty prospects.
This Westerville, OH, shop added 10 new clients in the last year and expanded its penetration into four of its largest accounts. Also took home three Hermes Creative Awards in —an impressive year, indeed.
The team oversaw 15 global launch events for ABB oil, gas and chemical solutions, including pre and post event communications. Basketball is loved here: Craig Conard, craig simarketing. Meet Superfly, creators of Bonnaroo and Outside Lands, and an experiential agency in its own right. Yeah, these guys pretty much created it, and continue to craft experiences for clients that ride the line between brand authenticity and totally understated marketing.
Rich Goodstone, rgoodstone superflypresents. This certified woman-owned CM shop specializes in sweepstakes and contests. This year, brought on new clients, including a five-year deal as AOR for Megaphone TV for their legal and prize fulfillment needs.
Now offers a new cost-effective platform, TurnkeySweeps by Sync, which is a cost effective timesaver that can be overlaid with instant-win games. Jennifer French, jennifer syncmarketing. And executed a day road trip for year client Reebok and its Nano 6. Bill Holtz, bholtz synergyevents. The work tells stories that go way beyond an entry, a click or a share. For the NFL, TD launched a nationwide digital search for super kid influencers and brand ambassadors.
For Mastercard, the shop created an engagement platform that gave fans the power to choose who deserved the most prestigious title awarded during Rugby World Cup. Nominated players were announced during the first half of matches—consumers voted in real-time during the second half.
For Comcast, TD turned Xfinity stores into interactive exploration and gaming environments. Chris Harris, charris teamdigital. And this shop is about to become a bigger force to be reckoned with as it brings Young Guru on board as Chief Music Strategist. Who is Young Guru you ask? Music strategy is one of 13 disciplines this Omnicom shop now offers, including content, digital, experiential, influencer, sports and more. Take a look at its work for State Farm to see how work for a long-time client can effectively scale to new targets, like it did at its Color Full Lives program targeting African-Americans with a podcast series and activation at Essence Festival and the BET Awards that earned a healthy six percent lift in brand perception.
Maddy Bell, mbell themarketingarm. This independent agency is hard-wired for retail and shopper marketing with a specialty in CPG. For Pfizer, and its Prevnar product, a surround-sound strategy was put in place to raise awareness of the pneumococcal vaccination among shoppers 65 and older. Demographic and psychographic MRI data was combined with vaccination sales volume then overlaid with key retailers and store segmentation to generate a high potential list of stores and markets.
Activations included FSIs, parking lot billboards, large format signs at store entrances and multiple signage placements in stores directing shoppers to the pharmacist.
Maureen OHare, oharem themarsagency. The principles of this year-old New York City-based agency wrote the book—literally—on guerrilla marketing: This shop makes connections for B2B clients, too.
MAG also includes national tours, pop-up shops, product launches and drive-to-retail in its portfolio of capabilities, and was voted an Event Marketer Best Place to Work twice. Erin Mills, erin michael-alan. Formed in by a group of Instagram experts that mastered engaging some of the first Suggested Users, the shop continues to be a leader in the Instagram marketing industry today. Clients rave about the unique insight into Instagram and the hands-on approach to finding the right influencers for brands.
Behind Door A is a network of photographers who can document any event, anywhere—with posts that spark a compelling, large-scale conversation about your brand.
Behind Door B is a network of Instagrammers tapped to promote a product or brand to a highly-targeted audience and create content for your social channels. Behind Door C is the ability to organize unique and memorable Instameets that directly connect you with your local target audience. Mx offers clients its own tech stack and call center to help generate awareness throughout the buying funnel.
Automotive software leader vAuto turned to Mx to help launch a new solution called Stockwave. Nearly 17 percent of qualified leads became sales. When can we come by? Vertical market specialties include financial services, software, manufacturing, technology and business services.
TPG recently partnered with business applications provider Infor and is a three time Marketo Partner of the Year winner. Scott Benedetti, scott pedowitzgroup. This award-winning entertainment marketing agency has solid expertise in music, comedy and pop culture. The campaign filled every one of the 3, seats.
And, how many agencies do you know that have sourced a large area of land and then designed a stylized crop circle? And, it all had to be done in secret until the videos launched, driving a striking 11 million views. Graham Rothenberg, graham thesyn.
Formerly known as GO! Experience Design, this Atlanta shop recently introduced new services in strategy, content development and portfolio analysis. The company lunch table known as Big Silver is home base for shared meals, cook-offs and pumpkin carving. The agency that helped turned the entire world onto the emotional and business benefits of creating wild and mild viral videos. This shop boasts a phenomenal client retention rate, with many staying with Touch from five to 20 years.
With offices in Seattle, London, Helsinki and Beijing, the agency is a partner to several Fortune brands. Touch works with the , Opportunities Coalition to help Starbucks and other organizations provide training, interviews and jobs to disadvantaged youth around the country. Virtual reality stations provided a guided tour of a Target store featuring several new retailing innovations.
This more than year-old retail marketing agency is known for driving innovation, commerce and imagination. At the Dollar General website, visitors used a virtual tool to drag and drop candy to make an Easter Basket. The virtual basket was then printed and brought to the store to make the real basket.
Hershey saw its Easter candy sales at Dollar General improve by 25 percent. Crafts innovative and impressive brand experiences in stores and beyond through digital, social and mobile applications. The integrated campaign crossed retail, tv, social and digital to overtake share from Coke during the summer months and engaged a new, younger generation of fans. TriComB2B specializes in helping technical and industrial companies tell their stories. The agency employs 30 associates in Dayton, OH, with a wide range of expertise including brand strategy, content marketing, demand gen, public relations, video and animation, and web and mobile app development.
Mike Bell, a former guest lecturer at the University of Michigan, came on board in August as the new vice president of creative. A content marketing program for Honeywell Intelligrated included webinars and live presentations at major trade shows has resulted in over 60 new opportunities to pursue.
An in-house wellness program includes walks through RiverScape MetroPark and healthy luncheons. This agency knows how to expand its relationships. Spontaneous Nerf gun battles erupt on a moments notice. Also this year, launched a 4,square-foot retail store on the Milwaukee Summerfest grounds to celebrate its 50 th as the largest U. In just a few short weeks, launched a custom promotional program to announce a new company, Alight—formally Aon Hewitt.
This entertainment, sports and lifestyle agency has p. It launched The North Face flagship store with a narrative around Urban Exploration threading the message through custom content, media, VIP events and the launch. Well-known photogs relayed inspiring stories of influential New Yorkers who personify the brand.
When all was said and done, five million social impressions were the all impressive outcome. Angela Filippone, afilippone uegworldwide. Its new Entertainment Services group connects the dots between negotiating and activating sponsorships.
A mega push to get exposure for Evolution Fresh green juice hit digital, social, events and in-store to deliver the greens: Jaime Guerrero, VP digital, is leading the transformation of digital, social and mobile offerings.
In addition to his deep roots in digital, he is also a NxGen Farmer co-founding a science lab that educates and inspires young people to help transform traditional farming.
Upshotters do good work outside the office too, like making dog and cat toys and beds. Kristie Richie, kristieritchie upshotmail. Part design studio, part innovation house, part incubator—Ustwo is a poster child for how design studios, technology agencies and product developers are fusing into single-post partners that conceive, build and launch digital products for Blue Chip clients… and themselves.
But no matter what the client and category, digital is the anchor of it all—woven throughout the fabric of every idea and campaign the agency founded by two best friends in creates. Content marketing programs from the agency include a content audit, creating a B2B content playbook, lead nurturing strategies and detailed analytics. A content hub created for vehicle leasing company LeasePlan included fun animated videos and other easy to consume pieces of content to showcase ways fleet managers could minimize driver downtime and costs.
Velocity managing director Stan Woods started his career teaching at university level and has a background in military intelligence. Doug Kessler, doug velocitypartners. Well versed in helping clients create an online personality that plays into the DNA of their brand. Pressing hard into a few trending areas, like the gamification of Instagram campaigns that make the visual platform more interactive, and the refinement of the maturing influencer model with new standards that add accountability, reporting, attribution, communication and a more defined ROI.
The social media agency for health, wellness and nutrition products and brands knows how to navigate the delicate web of channels, platforms, communities and blogs. Clients say the access to high-quality influencers and their original content is legit, delivering authentic recommendations to millions of health-minded, wellness-aware consumers.
From gluten-free diet experts to fitness club owners and sports coaches, the network is impressive and extremely targeted and relevant. The right message from these trusted influencers can create shifts not only in brand awareness, but in consumer beliefs and behaviors. Global manufacturers with premier-level brands are the core client base for this shop, which helps them connect with independent sales and dealer channels, and address both commercial and consumer audiences.
Gillian Lynch, glynch winsper. Wolff Olins took on the challenge ultimately giving The Metropolitan Museum of Art the refreshed look it needed to expand its reach, broaden its visitor base and increase attendance. Chris Arakelian, clientsnewyork wolffolins. The DUMBO digital product agency designs and develops for some of the brands you know and love—and compete with. For Chase, is using research, product strategy, design and iterative prototyping for new digital experiences. For Target, blending strategy, design, branding and activation for a new, guest-friendly digital experience.
For Virgin, designed the first-ever responsive airline website. For Marriott, mixing up product strategy, design and ongoing optimization for a new mobile booking experience. Yeager works with over one-third of the high tech companies on the Fortune to create measurable, goal-oriented marketing solutions.
The Phoenix-based shop helped Avnet launch a cloud marketplace for value added resellers around the globe, to date generating over leads for the program. Renee Yeager, renee yeagermarketing. This demand creation agency focuses on creating buyer-centric solutions. In , Seattle-based Yesler rolled out a comprehensive account based marketing approach to help clients execute ABM with their existing martech stacks.
Client Zillow sought a way to engage with its audience in a casual, friendly way across social media. Short, informative DIY-themed videos showcasing everyday life hacks were the answer. Every Yesler employee receives education funds for professional development classes, workshops and seminars. Sort by Agency Type: B-REEL Storytellers and technologists coexist as partners in crime at this digital agency that uses content and digital tools to connect brands and audiences.
FCBRED A powerhouse retail and shopper-marketing agency that evolves with the times as evidenced by its acquisition of leading environmental design firm Chute Gerdeman. GAGE Talk about scoring digital points early: Long form is used for products that need to educate the consumer to create awareness and typically have a higher price.
A relatively small amount or media time may be purchased in lengths less than 30 minutes but more than 2 minutes. Five minutes is the most commonly available time of these lengths. Direct response television campaigns are commonly managed by specialist Direct Response or DRTV agencies with a full range of strategic, creative, production, media, and campaign services. They may also be managed by media buying agencies who specialize in direct response.
In either case, these agencies purchase two types of air-time in two ways. The first is to purchase off of a station or broadcast network's rate-card for time. The second is to purchase remnant airtime, which is time that stations were not able to sell, and need to fill quickly or cheaply to avoid broadcasting dead-air. This is cheaper for agencies, but they have less control over when their commercials will run.
As DRTV has gained presence outside of its start in the United States, local agencies have developed in many countries. To qualify as DRTV, the advertising must ask the consumer to contact the advertiser directly by phone, by text message, or via the web.
In the early days of DRTV, this was nearly always to purchase the product. Over time, a wide range of consumer actions have become used. And, many consumers watch the advertising but choose to purchase at retail without ever contacting the company.
Typically for every unit sold on TV, anywhere from 3 to as high as 15 units might be sold at retail depending on retail distribution. When it first appeared, DRTV was used to market goods and services directly from the manufacturer or wholesaler to the consumer, bypassing retail. Over time, it has also become used as a more general advertising medium and is now used by a wide range of companies often to support retail distribution.
Non-profit organizations also benefit from DRTV by making a direct appeal to viewers to make a donation . Many types of companies use DRTV. Many of these items find their way to retail shelves once their television campaign has ended or has matured. Mass merchant retailers often have " as seen on TV " sections in their stores. Starting in the s, many brand manufacturers began to use DRTV as a part of their advertising mix. In these cases, most products featured on DRTV are also available at retail.
The DRTV campaigns ask for direct consumer action either to purchase the product or to obtain a coupon which they can use at the retail store. DRTV has also become a commonly used advertising medium for insurance companies, mortgage companies, cell phone providers, credit card companies, and a host of other services. Lead generation has become a large segment of many DRTV campaigns.